Are the Gurus’ holding back?

Are the Gurus’ holding back the good information?  The real cutting edge marketing tactics that is making them the money?  Are their product launches just a collection of processes and procedures that are on a downhill slide to uselessness?

Would the Gurus who I have come to trust betray that trust by selling me their soon-to-be out of date strategies?

That’s some of the questions that were raised in my mind after listening to an interview with Keith Baxter.   Here’s a few quotes taken from the interview.

“… and trust me. In marketing almost everything you hear is disinformation.  And there’s massive campaigns going on right now, I will not call them out, …, there’s a mass disinformation campaign happening right now in our marketplace…”

“… There’s reasons behind it happening and happening the way it does.  I don’t want to sound like this is some strange big conspiracy, but you have to look at who profits from what and why would techniques would be released to the mass market if 1 it could be filters, or not as effective once it hits the mass media.  There’s reasons behind everything…”

“… Sales letters in general are hype. Plain and Simple….  Ask yourself why is this being released to the public if it’s so darn effective now for them.  Why wouldn’t they exploit it even further unless there’s something happening in that industry that may make it not as effective anymore…”

“… one of the greatest marketers of all time once said when the herd is going one way, go the other, and you’ll be rich… Let me tell you where the herd is right now, eBooks $97 bucks, membership sites $800 dollars a month for God knows what, courses $1000 for a bunch of crappy videos…  Let me tell ya, we should be standing up and get really upset about this because the quality of the information we are getting is not there…”

The last quote, doesn’t it sound like he is referring to Gurus like John Reese which has his Reese Report and Traffic Secrets, or Frank Kern and the Underachiever and Ultra Underachiever courses and memberships?  Maybe I’m wrong.

To be honest, I don’t agree with Keith.  Not at all.  I found John’s information to be very informative and useful.  Plus majority of the “crappy” courses have a 100% money back guarantee.

Keith says we should stand up and get really upset over this.  I don’t understand how he can make this statement.  He says “$800 dollars a month for God knows what”.  How can he say that we should get upset over the price without even knowing what we’re getting for the price. Yes, if I’m paying $800 a month and getting $10 worth of content then someone should stand up and say something, but if I’m getting information and strategies that’s increasing my bottom line and I’m seeing a positive ROI from what I’m learning from these membership sites, then the $800 is worth my investment.  The price is not the factor.  It’s all about the content.

I would pick John Reese’s Reese Report over Keith’s Stealth Traffic Secrets any day if John’s content is worth the extra cost. Even though John’s site is over 13 times more expensive.  It doesn’t matter, it’s all about the content.  As they say, content is king.

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!