Demographic Predictions

I have to thank Ed Dale again for this one. Ed just informed me (via his blog, lol) of a tool available from Microsoft where you can enter any keyword you like and they’ll predict the demographic associated with that keyword. The tool is located on the Microsoft AdCenter Labs site and it’s called Demographic Predictions.

I just tried it and thought it was pretty cool. If you doing market research this is another valuable tool to have under your belt.

As a test, I entered “dogs” and discovered it’s mostly female-oriented. I would have made the guess that it was male-oriented. As they say a dog is man’s best friend!

Here’s the results I received:

Query: dogs

Gender: Female-oriented, with the following confidence:

0:39

0:61