I was thinking.
January 16, 2007 · Print This Article
I was just thinking. I’ve heard the same (similar) recommendations from a few “gurus” regarding focusing. In a nutshell, they basically state that you need to focus on one project (site) at a time until completed and bringing in a few bucks before going to the next.
I agree with them because my lack of focus is, in my opinion, one of the biggest things holding back my success online.
The thing that got me thinking was that they state that I shouldn’t move on to the next project until the first is brining in a few bucks. Unless I’m planning to use adwords to bring instant traffic, I’m not too sure if this is the best approach.
In any business, you need to move on. Businesses don’t complete one project and wait to be paid before moving on to the next project. In business you need to multi-task. You need to work on more than one project at a time. The key however is to prioritize projects and tasks and then focus on one task at a time, not necessary one project. You might be responsible for getting 2-3 projects out by a certain deadline.
In my strategy (which I need to develop and get down on paper) I will not limit myself to just working on one project until it starts bringing in money. I will work on one project until it’s online. I will then move on to the next project returning to the first project to tweak and add as time goes by. Eventually the first project will get indexed and hopefully start getting traffic.
Once I start getting enough money from adsense sites I will then take that money to reinvest and branch out into promoting existing products on Adwords and other PPC programs.
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Learning to Focus - One Affiliates Journey…
Yesterday I blogged about the Power of Focus. Sometimes it carries MUCH more weight when affiliates hear things from another affiliate, then from me or industry gurus.
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Stumbled across your site. The only problem I see in your thinking is that businesses that multi-task and do it well have a staff that focus on core elements of the business. If you are the sole employee of your online business, multitasking wont be as effective.
Fab,
That depends on how you look at it. There are very few businesses that have employees during the startup stages. Especially people getting into creating a business in Internet Marketing. John Reese himself was a one man show in the beginning.
The biggest thing that people have to do is realize their weaknesses and then outsource this as soon as possible (whenever it’s most feasible).
As the business grows it will be even more important to outsource. All the gurus in Internet Marketing outsource a lot of their work. This includes Frank, Ed, John, Dr. Mike, Howie, Yanik, and many more.
Anyway, thanks for the comments, I agree with you that a business won’t be as effective in the long run if the owner attempts to continue to do everything on their own.
Best of success,
S. Cole