Pruning Flowers with a Male Yeast Infection

As an Internet marketer, I’m a big fan of using pen names for the different markets I’m promoting.  There’s a very legitimate and honest reason for doing so.  Some people feel that using a pen name is dishonest, but I disagree.

If you look at it from your customer’s point of view.  Just pretend for a minute that you’re a gardener looking for information on pruning flowers.   As someone who’s looking for information on pruning flowers, you jump on the computer and do a search for pruning flowers in Google. 

The first result you find is a very nice squidoo lens all about prunning flowers.  The article is so interesting and informative you just have to know what other articles this person has written.  A few clicks later you’re on the profile page for this writer expecting to find other flower or gardening related articles.

To your surprise you find articles titled “10 Steps to Getting Rid of Male Yeast Infection”, “The Ultimate Guide to Underwater Kickboxing”, and “Speed Reading Tips for Ed ‘mankini’ Dale”.

Now what would be your first thought if you came across a writer who writes everything from pruning flowers to male yeast infection?

I know personally my trust level will suddenly drop and I would be more cautious.  I would certainly think twice about any product or service that this writer had recommended.  Nine chances out of 10, I would probably not buy the product they were recommending just because something seems fishy.

I would much rather just use pen names to keep each market separate.  I would rather John to write articles on male yeast infection and Debra write articles on prunning flowers.

That’s just my opinion, what are you thoughts?

~Shannon

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